Accelerated Mobile Pages (AMP) are a new Google-backed form of webpage that are expected to be implemented into Google’s search engine results in early 2016. Some marketers are theorizing that Google will give these pages a ranking boost because they will load fast and thus be preferred by mobile users. Preliminary tests have shown that AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages.

Search Engine Land has an article on the subject here, and more info can also be found at the Accelerated Mobile Pages Project, and a primer on Accelerated Mobile Pages (AMP) can be found here, here, and here. More technical info is available here.

Aside from the fact that Accelerated Mobile Pages are eventually expected to rank better than standard pages, it’s important to consider that prospective clients don’t have a lot of patience for bloated, slow-loading pages. Attorneys make want to consider the technical and psychological appear of a distilled-down page with good content, that loads quickly.

In a nutshell, it doesn’t appear that the pages can easily be written in an editor and simply put into a traditional attorney/lawyer website. It looks like the pages will require much more technical knowledge to code. However, it appears that this will be either the new format for mobile content or will provide a glimpse into where mobile content and design are headed. With more and more clients searching for legal advice and shopping for attorneys/lawyers on their mobile devices, hopefully there will be some editors created which will allow attorneys/lawyers to create these pages (or convert existing pages) in-house.

UPDATE: Yoast now has a couple of good posts about AMP roll out here and here. Two plugins also appear to be in development for easy AMP integration: WordPress AMP plugin and Yoast SEO AMP Glue plugin. It sounds like they still need further work and refinement, but any help is welcome in converting standard pages to the AMP format.